The Opportunity
Mobile gaming creative is at an inflection point—AI is reshaping production, creative volume has become a competitive moat, and the winners are building systematic approaches to creative strategy. At Playvalve, we're capitalizing on this shift. We have 7 games in the US top 100 of their categories, 30M players across 90 countries, and 15 actively promoted titles. Our 4-person marketing team has been handling UA-based creative production at this scale through pure efficiency, but we need to evolve beyond that model to keep scaling. We're a Barcelona-based studio of ~40 with a 10X mindset, meetingless by design, optimizing for impact over headcount. We're hiring a Creative Producer to build our creative department from the ground up—to architect how creative strategy, production, and intelligence scale with our portfolio and the industry's evolution.
What You'll Build & Own
Creative Strategy & Intelligence
- Develop Playvalve's creative strategy across our portfolio—understanding what concepts drive performance, how creative patterns differ by game/audience, and where opportunities exist
- Build systematic competitive analysis processes—understanding market trends, creative patterns, opening/closing scene mechanics that drive performance
- Establish creative intelligence infrastructure: how we capture learnings, apply insights, and stay ahead of industry shifts
- Develop upper funnel creative strategy including ASO production frameworks and Custom Product Pages (CPPs) that complement UA efforts
Data-Driven Production
- Define what data we need to inform creative decisions and how to get it (concept Share of Voice by OS/network/app, creative type performance, attribution clarity)
- Translate analytics into creative direction: turn ARPDAU anomalies, ROAS trends, and attribution signals into testable creative hypotheses
- Own end-to-end creative production for performance marketing—from brief to delivery—across video ads, playables, static creatives, ASO assets
- Stay hands-on with AI tools to explore possibilities, challenge assumptions, and push the boundaries of what our production can achieve
Automation & Scale
- Deploy automation to maximize asset orchestration and production efficiency—building leverage into every part of the creative workflow
- Integrate AI tools strategically: understand what works, test applications, document limitations, scale what performs
- Collaborate with our engineering team to build internal creative production tools (gameplay recording systems, playable frameworks, asset generation)
- Continuously optimize the creative production pipeline for efficiency without sacrificing originality
Organization Design
- Craft and expand the organization you need to achieve your goals
- Build the right mix of internal capabilities and external partnerships based on what drives results
- Document processes, frameworks, and learnings so creative intelligence compounds over time
What You Bring
Must-Haves:
✅ Mobile gaming creative experience in puzzle, casual, hyper-casual, or hybrid games
✅ Data-driven approach—you can articulate what data you need and how to turn attribution signals into creative insights
✅ Strategic + hands-on balance—you can architect operations AND stay involved in the work, especially exploring AI tools
✅ Production management across internal teams and external partners while maintaining quality
✅ AI and automation literacy—you've tested tools, implemented automation, and can speak credibly about what works
✅ Technical collaboration skills—comfortable working with engineers to build creative production tools
✅ Business alignment—you speak ROAS, CPI, and eCPM as fluently as concepts and hooks
✅ Industry network—connected in mobile gaming creative circles, gathering intel through peers
Nice to Have: Experience with ASO creative strategy, familiarity with AppsFlyer/Sensor Tower, performance marketing background, track record building creative teams, game engine knowledge.
What We Offer
The Role: Architect Playvalve's creative operations from scratch with full strategic autonomy. Report directly to the CMO. Join a meetingless company—no status updates, no sync calls, just deep work and results.
Location & Flexibility: Based in Barcelona (office with terrace, BBQ, beer tap). Full flexibility policy—the marketing team comes in regularly because they want to, not because they have to.
Compensation & Perks: Competitive compensation based on experience, relocation package, health insurance, ticket restaurant, unlimited vacations, regular company off-sites.
The Challenge: 15 games in market + ambitious pipeline. Industry inflection point with AI and automation. Profit-backed studio with no VC pressure and resources to do it right.
Questions? We're happy to discuss the challenge, the opportunity, or why Barcelona is the perfect place to build this.